Millions of companies from all sectors compete daily to stand out on the Internet. They use blogs, they try to be exaggeratedly present on social networks, they design strategies and practice increasingly surprising techniques to get you to click their button.

It is a race in which everyone struggles to finish first. This happens in all business areas, from food, fashion, automotive or any service company. But also in technology. And, perhaps, the bar is higher in this sector, since they are the professionals who know the field best.